This bear is unjointed and 21 cm tall. He was sold by "Lindt" as a polar bear. On his Label, is the Lindt logo printed. Perhaps he is only a half advertising bear, certainly however he is a discreet advertising bear.

The story begins in 1845. The confectioner, David Sprüngli-Schwarz and his inventive son, Rudolf Sprüngli- Ammann, own a small confectionery shop in the Marktgasse of Zurich's Old Town.  Today, the Group is comprised of manufacturing sites in Switzerland, Germany, France, Italy, the USA and in Austria; sales and distribution companies in England, Poland, Spain, Canada and Australia, and there are also sales offices in Hong Kong and Dubai. Lindt & Sprüngli also markets its products via an extensive, worldwide network of distributors.