The Baerenmarke teddy family has become very big in the course of the years. We have now 14 different Baerenmarke advertising bears in our museum. 

The Baerenmarke-teddy bear is one of the forefathers of the advertising-bears. The teddy is the trademark of the Berner Alps-milk society since 1905. The capital city of Switzerland, Bern, for their part has a bear in their municipal coat of arms.