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Ars Edition Bär 

In Germany known under "Der kleine Bär" and als "Der Lesebär" is this little advertising teddy from the publishing house Ars-Edition. The teddy bear is 33cm tall. The head, the legs and the arms are unjointed. The bear were made in the 1990's. You can you find three small books, with the stories on this nice bear, in his yellow shoulder bag  

 

The publishing house was founded 1896 by Joseph Müller in Munich. Specializes initially on religious pressure-chart, he widened the program about theological books and later about children's books.